MOVIES COMING OUT LIKE EASTER BUNNIES
Theater owners are expecting that many of their screening rooms will be divided into those for boys and those for girls over the Easter weekend, as Hannah Montana: The Movie takes on last week’s big winner, Fast and Furious. Many analysts are betting on the boys’ film, although Hannah Montanahas reportedly been selling more tickets on Internet ticketing sites throughout the week. It is opening in 3,118 theaters. Trade reviews have been largely positive. The Hollywood Reporter’s Michael Rechtshaffencommented that the movie “is a can’t-miss proposition for Disney, which is smartly striking while the iron is still reasonably hot. It likely won’t match last year’s $31.1 million opening registered by Miley’s all-singing Best of Both Worlds, but Cyrus’ enthusiastic fan base should ensure brisk spring break business.” Lael Lowenstein similarly concluded in Daily Variety: “Widely accessible even to neophytes, the G-rated pic is innocuous fare that should score big with tween girls, as well as those parents seeking age-appropriate role models for their daughters.” For the somewhat older set, the weekend, which will see crowded marquees, also features the wide-release debut of the R-rated Observe and Report,starring Seth Rogen, and the Fox fantasy film Dragonball Evolution.
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