Studio Briefing October 29 2008
WILL MOVIES WEATHER RECESSION? The movie business may not be as recession proof as some industry executives have suggested, the Los Angeles Timesobserved today (Wednesday), citing a recent study by Forrester Research. According to the study, consumers now have numerous cheaper alternatives to a night at the movies – particularly the Internet. It found that most adults 25-34 are most willing to sacrifice moviegoing during a recession but they are least willing to give up Internet access....