Speed Racer To Get High Profile Tie Ins
Joel Silver has had a history with producing numerous big-budget, high-profile action films, including Die Hard, Predator, Lethal Weapon and The Matrix. But he has never had the pleasure of seeing any of his films marketed for children. At least, not until now. Speed Racer, coming in May, will be able to market to kids in a very broad-based approach, according to Variety. Silver explains that Speed Racer needs all the attention it can get in a highly competitive summer, with the film opening only one week after Paramount unveils Iron Man....